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Comments for Designing for Growth http://designingforgrowthbook.com a design thinking tool kit for managers Thu, 10 Jul 2014 19:13:00 +0000 hourly 1 http://wordpress.org/?v=4.0 Comment on I Did Not Invent Design Thinking (Honest) by John Barrengos http://designingforgrowthbook.com/i-did-not-invent-design-thinking-honest/#comment-40 Thu, 10 Jul 2014 19:13:00 +0000 http://designingforgrowthbook.com/?p=408#comment-40

By the way, the school you refer to is not in California, but Connecticut. I served as Head of School at IDS (Middlefield, CT) when that quote was published. Just thought you’d like to know (cool as California must be…). Tx – John Barrengos

]]> Comment on Mind Map of Universal Human Needs by Mariekebulow http://designingforgrowthbook.com/mind-map-of-universal-human-needs/#comment-25 Wed, 19 Oct 2011 14:43:00 +0000 http://designingforgrowthbook.com/?p=376#comment-25

The map is now found here: http://mindmappingsoftwareblog.com/universal-human-needs/

Very interesting by the way.

]]> Comment on Grow Profits By Pooling Your Customer’s Risk by Sid http://designingforgrowthbook.com/grow-profits-by-pooling-your-customer%e2%80%99s-risk/#comment-22 Fri, 18 Feb 2011 13:28:21 +0000 http://tim.midlifezoo.com/?p=258#comment-22

Genius.

]]> Comment on New Business Models That Sell the Past, Today by Carl Fudge http://designingforgrowthbook.com/new-business-models-that-sell-the-past-today/#comment-21 Thu, 17 Jun 2010 15:21:19 +0000 http://tim.midlifezoo.com/?p=313#comment-21

Tim, as a Houston Astros fan, I appreciate the hidden shout-out.

]]> Comment on An “Infinite Pot of Money” vs. Affordable Loss by Tim Ogilvie http://designingforgrowthbook.com/an-%e2%80%9cinfinite-pot-of-money%e2%80%9d-vs-affordable-loss/#comment-19 Fri, 21 May 2010 00:16:48 +0000 http://tim.midlifezoo.com/?p=306#comment-19

Joaquin: Thanks for the feedback (via this post) and the feedback (via your software). Both are highly valuable to me.

]]> Comment on Whoa! I’m Writing a Book! by Tim Ogilvie http://designingforgrowthbook.com/whoa-im-writing-a-book/#comment-18 Fri, 21 May 2010 00:15:44 +0000 http://tim.midlifezoo.com/?p=305#comment-18

Wow, great post, and cautionary words to this one-third-way-through author.

]]> Comment on Service Artifacts, Warrior Care-style by Tim Ogilvie http://designingforgrowthbook.com/service-artifacts-warrior-care-style/#comment-17 Fri, 21 May 2010 00:14:02 +0000 http://tim.midlifezoo.com/?p=307#comment-17

OK, I'm getting a different one for his bike then. Hmm, maybe "The client ate my wife."

]]> Comment on I’m Baaaack … and Glowing in LED by Tim Ogilvie http://designingforgrowthbook.com/im-baaaack-and-glowing-in-led/#comment-16 Fri, 21 May 2010 00:12:13 +0000 http://tim.midlifezoo.com/?p=308#comment-16

Back to work, Mister. No goofing off just b/c the old man is traveling.

]]> Comment on What’s In a (new) Name? Peer Insight Plans to Find Out by Tim Ogilvie http://designingforgrowthbook.com/whats-in-a-new-name-peer-insight-plans-to-find-out/#comment-15 Fri, 21 May 2010 00:11:20 +0000 http://tim.midlifezoo.com/?p=309#comment-15

Dear Anonymous: What a great post! This is actually my second renaming (different firm altogether the first time) and I am committed to NOT spend a ZILLION hours personally on this one. So my co-founder is doing that part. :-)

Will definitely post when we have a name. See what you think!

]]> Comment on What’s In a (new) Name? Peer Insight Plans to Find Out by Anonymous http://designingforgrowthbook.com/whats-in-a-new-name-peer-insight-plans-to-find-out/#comment-14 Wed, 19 May 2010 03:34:43 +0000 http://tim.midlifezoo.com/?p=309#comment-14

Naming is fun, yet extremely difficult and definitely time consuming. I recently went through a naming process and am glad that I didn't keep a log of my hours spent on Visual Thesaurus! Ultimately I hired a consultant to explain to me why the name I came up with was the best out of a group of three finalists and to move forward. It was great to put a formalized process (with numbers and scoring)around my thoughts to bring confidence to the final decision. It was not so great to share with family and friends (not my customers) who didn't see things my way.

What makes a great name is still a bit of a mystery and arbitrary: I always point to Coach, the luxury handbag company. When I think of Coach, I think small crowded seats on a bus or plane, or the football coach for the Eagles, yet to women across the globe, it's luxury and prestige – go figure!

Can't wait to see the name!

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