Design Thinking and Growth
Have you ever seen a 7-year-old make paper airplanes? Then you’ve seen design thinking.
So why isn’t design thinking an established problem-solving tool in business? Because most of us receive more than a decade of formal education that focuses on a very different approach to problem-solving: prove the answer with data first, before you try it.
The analytics-first mindset works fine for process improvement, but not for innovation. Our over-reliance on analytics denies our human capacity for creativity and results in uninspiring products and services, low growth, and pessimism about the future.
Design thinking is the way out of this trap. Great growth opportunities are indistinguishable from bad ideas at first, and there is no handy source of data to tell you which is which. Only a customer playing with a prototype can answer that.
With design thinking, you can nurture disruptive possibilities and unlock the zeal in your organization. And despite your education, we believe you can regain your natural fluency in design thinking quickly. This book will show you how.
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